Why Your Small Business Needs Web Space

When many small business owners take their first steps into realizing their dreams, web space is the last thing on their minds. This is understandable, but it’s also a huge mistake. Here, we’ll address why you need web space and what that site will ultimately do for you.

Real World vs. Online

A common misconception among new small business owners is that their restaurant, store or other real-world place of business will be all they need to establish themselves. Unfortunately, the days when this was true are long gone. In today’s world, where consumers can do virtually anything online, the lack of an internet presence can be a huge disadvantage. The online community has become part of the ‘real world,’ and your business needs to be a part of that world.

Consumer Trust

Years ago, it was considered a big red flag if a company did not have a phone number displayed someplace in their storefront, catalog or on their product. This displayed a lack of openness, and made many customers wary of trusting the company.

These days, the lack of a web space has precisely the same effect. Imagine that your friend stumbles across a brand-new restaurant, has an incredible dining experience and tells you about their discovery.  You’ll almost certainly look the restaurant up online. You may just be seeking directions, but there’s a good chance you’ll also want to read reviews and the menu. You’ll also be expecting, consciously or not, a few photos of the restaurant and perhaps the proprietor.

What if you found nothing? No website, no pictures, not even a Facebook page. How would you feel about trying out this new restaurant? If you’re like many diners, you might feel a bit wary, wondering precisely why there is no internet ‘evidence’ of this restaurant. Is it dodging a health-code violation from another area? In all likelihood, you would pass up the chance to check it out, sticking with a dining establishment you either know or can check out online in advance.

This pattern of thinking is true for virtually all types of businesses. Consumers have come to equate web space with a certain level of credibility. Given the simplicity of setting up a basic web page, there is no excuse for losing potential customers over the lack of a website. Browsing our recommended hosts will give you an idea of just how much a well-structured website can do for your business.

Consumer Convenience

In addition to trust, consumers greatly appreciate the extra level of convenience which a well-planned website can offer. In the case of a restaurant, they can read through the menu before they leave the house and, if necessary, make reservations online to save time. Other businesses can save customers time by offering e-commerce options, allowing them to purchase goods and services from the comfort of their own homes. These simple conveniences are huge when it comes to fostering a good relationship with consumers. As a society, we’ve become accustomed to the ease and convenience of online shopping, and no small business can afford to deny that convenience to their customers, would-be or otherwise.

Conclusion

Regardless of how small or new your business may be, you need web space. It adds to your credibility, fosters consumer trust and makes it more convenient for consumers to purchase from you. Social media sites are great additions to a business, but they can’t replace the reliable, trustworthy impression which a stand-alone website can create. Get started today. Our comparison tool is a great place to begin.