Using Pictures to Enhance Your Website

Setting up a new website can be challenging, and one of the most common sticking points is the issue of visuals. A web space needs to be visually appealing in order to grab and hold a customer’s attention. Photographs enhance your site in many different ways, making them an ‘extra’ which no serious site can afford to be without. At our recommended hosts, you’ll find many examples of how visuals can make or break a site.

Connecting with Customers

Creating a personal connection through the internet can be a challenge. This is especially troublesome for small businesses, since many customers are wary of making a purchase from a virtually unknown seller. Although photographs can’t tell customers everything about you or your business, they can have a tremendous impact on consumer trust. Seeing the owner of a shop creates an immediate connection—you’re no longer just another faceless web space among millions. Showcasing yourself or your staff at work is even more powerful, as it lets consumers know that you stand behind the product or service you’re selling. The ‘fun factor’ is a nice bonus as well; people love seeing how things are made and created.

Regardless of the type of website you run, you can find a way to incorporate pictures. If your services are not traditionally photogenic, get creative. A shot of a harried, caffeine-fueled techno-genius hard at work over a keyboard will connect with consumers just as effectively as a lavish shot of a haute couture wedding cake.

Showcase What You Do

Remember that a photograph doesn’t have to include a person in order to be an effective marketing tool. A photo of you and your staff (if applicable) should be somewhere on your site—but feel free to incorporate shots of anything which makes your business tick. If you own a small restaurant, take some candid photos of the building itself. Capture a remodeling project as it happens. Bring your camera to the farmer’s market and score some pictures of the delicious produce you hand-select each morning. These ideas can be customized to fit virtually any type of website.

The People Behind the Service

Web-only services often fall prey to the boring web space trap. After all, they don’t have a storefront, a product, or any real-world items to showcase. However, this is always a mistake. A boring website, at best, tells consumers that you put very little effort into capturing their attention. At worst, it may make them think that you’re running a less-than-reputable business. Fight these negative assumptions by showcasing the people behind your service. Consider posting a staff photo and bio section, allowing consumers to see the real people behind the virtual service. You might include some shots of your workplace, even if it’s just a few cubicles or a cluttered home desk. Anything which lets a consumer connect with you is good for your bottom line.

Your Photos vs. Stock Photos

Stock photos are those available through retailers and wholesalers such as Shutterstock. These images are typically of very high quality, but they can quickly add up and become quite expensive. Thankfully, for most small businesses, stock photos are not necessary. In fact, they can actually be a hindrance to creating a personal consumer connection. So what if the stock-photo woman sitting at a cubicle is a bit better dressed than your employees? Your customers want to see the people behind the service, which stock photos simply can’t deliver.

The Bottom Line

In today’s world, no web space can be without some high-quality, personal photos. Remember that there’s no reason for perfection—customers just want their interest piqued, their curiosity satisfied and a personal connection created. You can probably do this with just your smartphone and a few filters—so get going! Your bottom line will thank you.