The Ideal Blog for Your Website

Incorporating a blog into your web space is an excellent way to generate interest and let consumers into your world. However, there are blogs which engage readers, and blogs which send them clicking away as fast as they can. Here, we’ll review the best way to construct and maintain a blog which keeps your readers coming back for more.

Short and Sweet

You’ve probably received an email or a text message in the past which consisted of a giant block of text. If you’re like most, you found it difficult and frustrating to read. Blocks of text are not informative or entertaining—they’re irritating.

When you construct your blog posts, keep this in mind. Readers are most actively and easily engaged by shorter paragraphs. Bullet points or numbered lists, if complement your topic, are another excellent way to keep information separate and easy to read. You don’t want to bore your readers—you want to inform and entertain.

Punctuation and grammar are two important points which many bloggers overlook. In this digital age, shortened words, abbreviations and ‘text speak’ are becoming more accepted. However, they should be used sparingly, if at all, in your web space. Take the time to spell-check your posts, and have a grammar-savvy friend read them over if you’re unsure of your own grammar and punctuation skills. It takes a bit of extra time, but nothing screams ‘amateur’ like a poorly spelled or improperly structured blog.

Updating Regularly

A blog isn’t much fun if it’s never updated. You certainly don’t need to detail each day of your life. However, updating once per week is a fairly standard and acceptable time frame. It’s also a time frame which allows you time to think up quality content while keeping readers up to date.

Remember that this is your web space, so don’t be afraid to get creative and have fun with post topics. It’s even acceptable, on most blogs, to add personal stories. Some of the most successful bloggers frequently drop personal stories into their blogs, even radically off-topic stories. These glimpses into their personal lives allow their readers to get to know the blogger on a deeper level. They’re also a great option when you’re pressed for time and can’t think up an on-topic post!

Selling Yourself

Your blog is a place to express yourself, inform and entertain your readers and keep them current on your business. Don’t let the business aspect of your blog get lost in the rush to create entertaining content. You want to encourage customers to purchase from you again, and encourage new readers to become first-time customers. However, you also want to do it in subtle, engaging ways.

Pushy sales tactics rarely work. Instead, showcase your product or service. Include write-ups of new products on your blog, accompanied with pictures. Host a small contest with a reasonable, yet exciting prize. Do whatever it takes to get customers through your door, virtual or otherwise—just be careful not to push them away by trying too hard. A quality product or service, presented in an attractive and pressure-free manner, will sell itself. You can get started right away by checking out our top hosting pick and seeing how a well-run blog will enhance your web space.