Posts Tagged "web server location"

How Important Is Your Web Server’s Location?

Web space has a market in every country. The question is, should you purchase web hosting within your own country? Or are you better off getting it from one of the more established US-based providers?


Let’s start with the advantages of a local web server location. For you, at least, latency is going to be significantly lower than it is with out-of-country providers; after all, you’re sending signals a much shorter distance back and forth. That being said, it’s important not to overstate the significance of this. Modern broadband infrastructure has very low latency even across long distances. Unless you intend to run a demanding real-time service—for example, an online gaming server—latency isn’t that important.

Tech Support

What’s more important, though, is tech support. Any web host needs good, reliable tech support to be worth your money. Ideally, this should include live support. So there is a sizable advantage to having a host within your own country. Being in the same time zone prevents you from having to worry about the exact hours when live support is available, and having support in your native language can be extremely helpful.

All in all, though, you’re going to be better off looking at web space within the United States than at providers in most other nations.

Web Space in the United States

The US web hosting industry is much more mature than most others. These businesses have been operating for decades in some cases. There’s much more useful information available to you before you make a decision—you can consult years and years of customer reviews in order to figure out just how able they are to deliver on the features and performance that they promise.

Furthermore, the underlying broadband infrastructure in the US is relatively solid, and most of the large server farms are easily able to get more than enough bandwidth for their purposes. Other nations can vary in this respect, but generally they can’t produce the same results.

For English-speaking audiences, the largest proportion of your readers will likely be in the US anyway. This means that latency will be minimal for most of your intended users.

For non-English-speaking audiences, it depends on your language. For example, the US has a decent Spanish-speaking population and is relatively close to several Spanish-speaking countries, so having a US web server location isn’t bad for a website targeted at Spanish speakers. German, on the other hand, isn’t nearly as prevalent in the geographic region, so latency will be higher for most of your target audience. Again, though, latency only really matters with the most finicky of real-time services, so keep that in mind.


In the end, if you want to serve a non-English-speaking region and require live tech support in your native language—or intend to run real-time services which are hindered by latency—you’re best served by a local hosting provider. But otherwise, US-based hosts provide superior speeds, and have already worked out kinks that competitors in other nations are still figuring out. Just make sure that you select an established, reliable web host with good technical support.

Web Server Location

Web server location is one of the things you should consider when building your website. In this article, we’ll give you pointers on which areas of the world are best for server locations and why. We’ll also help you determine whether your web space would benefit from a local server.

First things first. Web server location refers to the physical location of your web hosting service. Not all servers are located where you would expect. It’s fairly common for a small business in one country to purchase web space from a hosting company in another country, and for a hosting company in one country to lease out servers in another country. This means that you could be in the United Kingdom, purchasing hosting from a company in the United States, which is actually using servers in Australia.

What Makes a Good Web Server Location

Reliable Connectivity

A good location is based on several things. First, think about how developed the area is in terms of Internet connection. Highly developed areas such as North America, Western Europe, and Australia generally have good, reliable connections. This means a smoother web experience for you and your website visitors.

Internet Laws

Another important factor is the political climate and how it relates to Internet practices. A resident of the United States, for example, typically knows little about European Internet laws, and could be in for some surprises.

Servers located in the United States are generally a safe bet because they have a democratic system, not to mention most of the best web hosts and web services in the world are based there.

Your Target Market

Web server location is also important in boosting exposure for your web space. Having your web server in the same country as your target market can increase your website visits.

Search engines like Google consider web server location in their algorithm, so a local server will give you higher rankings if a local visitor searches for your product or service. Also, a local server makes the website load faster for local visitors, which is always a good thing.

Natural Disasters

The likelihood of natural disasters in a certain area is very important when choosing a server location. After all, if the area is hit by a hurricane, earthquake, tsunami, or flooding, connections may be lost for hours, days, or weeks. This is not something you want for your website.

Areas which enjoy stable climates are generally the safest. The United States, Canada, Western Europe, and Australia are all typically stable, and are home to a great deal of reliable servers.


In the end, it’s best to choose a web server located in developed, climate-stable, and democratic countries such as the United States, Canada, and Australia.

Local servers are good for websites that are targeted to people in a specific country.

If you’re looking for excellent web hosts, check out our recommended list. All of these hosts use servers in the United States.

The right location plays a part in having an optimal website experience for you and your visitors, so be sure you make the right choice.

Image by Erwin Boogert.