Posts Tagged "target market"

Web Server Location

Web server location is one of the things you should consider when building your website. In this article, we’ll give you pointers on which areas of the world are best for server locations and why. We’ll also help you determine whether your web space would benefit from a local server.

First things first. Web server location refers to the physical location of your web hosting service. Not all servers are located where you would expect. It’s fairly common for a small business in one country to purchase web space from a hosting company in another country, and for a hosting company in one country to lease out servers in another country. This means that you could be in the United Kingdom, purchasing hosting from a company in the United States, which is actually using servers in Australia.

What Makes a Good Web Server Location

Reliable Connectivity

A good location is based on several things. First, think about how developed the area is in terms of Internet connection. Highly developed areas such as North America, Western Europe, and Australia generally have good, reliable connections. This means a smoother web experience for you and your website visitors.

Internet Laws

Another important factor is the political climate and how it relates to Internet practices. A resident of the United States, for example, typically knows little about European Internet laws, and could be in for some surprises.

Servers located in the United States are generally a safe bet because they have a democratic system, not to mention most of the best web hosts and web services in the world are based there.

Your Target Market

Web server location is also important in boosting exposure for your web space. Having your web server in the same country as your target market can increase your website visits.

Search engines like Google consider web server location in their algorithm, so a local server will give you higher rankings if a local visitor searches for your product or service. Also, a local server makes the website load faster for local visitors, which is always a good thing.

Natural Disasters

The likelihood of natural disasters in a certain area is very important when choosing a server location. After all, if the area is hit by a hurricane, earthquake, tsunami, or flooding, connections may be lost for hours, days, or weeks. This is not something you want for your website.

Areas which enjoy stable climates are generally the safest. The United States, Canada, Western Europe, and Australia are all typically stable, and are home to a great deal of reliable servers.


In the end, it’s best to choose a web server located in developed, climate-stable, and democratic countries such as the United States, Canada, and Australia.

Local servers are good for websites that are targeted to people in a specific country.

If you’re looking for excellent web hosts, check out our recommended list. All of these hosts use servers in the United States.

The right location plays a part in having an optimal website experience for you and your visitors, so be sure you make the right choice.

Image by Erwin Boogert.