Posts Tagged "personal connections"

Taking Your Web Business to the Real-World

Businesses which are solely online have become increasingly more common. If you own this type of business, you already know just how convenient they are for owners and customers alike. However, there is another dimension you may not have considered—the real-world connection. Here, we’ll review how and why bringing your product real-world will benefit your online sales.

Start Small

There’s no reason to overwhelm yourself with a massive convention in your first real-world sales attempt. In fact, trying to take on one of these huge sales can actually be a recipe for disaster. Most small business owners simply aren’t prepared for sales on such a large scale, even if they’ve been selling online for years. Instead, start small by checking out sales in your local area.

Nearly every product and service can find an appropriate local outlet. If you’re a crafter, there are many craft fairs at churches, community centers and fairs. The more digitally-inclined can also find local venues—most major cities have their own, smaller version of the big, nationally-known conventions. Graphic arts and other techno-skills are ideally suited for these smaller conventions.

Bloggers may feel that their options are more limited, but in reality, nothing could be further from the truth. Whatever your web space subject matter might be, there is a show, convention or fair which caters to your topic. Food bloggers can visit a variety of locations, such as farmer’s markets, cooking schools and organic homesteads. Fashion bloggers can seek out up-and-coming designers in their area. Tech bloggers can visit local conventions and find the latest and greatest local innovations. In short, there is an endless supply of potential real-world topics for every blogger, most of which are only a short drive from home.

The Main Benefit: Personal Connections

Regardless of what your online business might be, the main benefit of going real-world is the unique chance to connect personally with your customer base. People are more likely to purchase a product which they’ve had a chance to try out in person. Once they’ve met you and seen what you have to offer, they’re also more likely to feel confident trying out new products and services via your web space. Our top picks give you plenty of options on how to link real-world featured products to your site and increase those sales figures.

It’s easy to fall into the trap of believing that real-world connections are becoming outdated in today’s society. While online shopping is hugely popular, connecting personally is a basic human instinct which will never go away. By meeting and impressing your client base in the real world, your online sales and traffic will reap the benefits. For most online small business owners, the time spent at these events is well worth it, and repaid several times over in online sales and traffic volume.

Getting Started

If the idea of taking your online business makes you nervous, you’re not alone. Thankfully, there’s no need to jump in all at once. Your web space will benefit from even a short visit to a farmer’s market, tech convention or fashion show. You’ll become more familiar with what works—and what doesn’t—with your target market, which is the ultimate marketing tool. Before you plan to actually sell or blog about a ‘field trip,’ take one on your own and soak up the atmosphere. Talk with vendors and customers, see what’s offered for sale, and evaluate how your own product or service stacks up. The knowledge you take away from just one event will translate into increased sales and traffic if applied properly, so get out there and start making connections!