Posts Tagged "mobile websites"

What Features Do You Need on Your Website?

The right web space features can provide excitement, convenience and many other beneficial aspects for your visitors. However, the wrong features can have precisely the opposite effect. When a site is bogged down with features which don’t work properly, aren’t properly maintained or are simply in the way, visitors are likely to look elsewhere. Here, we’ll take a quick look at how to choose the best feature for your web space, along with a few which you absolutely don’t want to waste time on.

Determining the Best Features for Your Site

For nearly every site, there are a few basic features which are essential. If you run a business site of any kind, you need a reliable, trustworthy e-commerce feature to ensure smooth, easy transactions.

If you want your site to be interactive, you need a feature or features which allow for customer input. This might come in the form of a blog, a forum or a chat space – choose the feature which best reflects and complements your own unique business. Once that interactive feature is in place, be sure to maintain it properly—respond in a timely manner and ensure that it’s running well at all times.

Checking out sites which are similar to yours can be a huge time-saver when it comes to selecting features. Visit the web space of a company you are familiar with, and take a close look at which features they offer. If the company is selling a product or service which is similar to your own and is run in a similar manner, chances are good that the same features will be beneficial to your site as well. Taking a look at the most popular packaged plans can also give you a good idea of what may benefit your site. Check out the options here to get started.

Considering your target market is another very important step in choosing features. If your demographic consists of tech-savvy younger consumers, feel free to go crazy and add the most cutting-edge, up-to-date features you can find. Only add features you feel comfortable maintaining, however—those tech-savvy visitors will only be annoyed if they find a feature which isn’t running properly.

If, on the other hand, your target market spans several demographics, you must consider the possibility that many of your visitors may not be as computer-literate as you are. If you sell a product, it may be purchased as a gift—by somebody’s 90-year-old grandmother. If there’s even a chance that your site will attract visitors who are less than savvy when it comes to computer use, keep your essential features as simple as possible. You can still use any feature you think will be beneficial. Simply place the more cutting-edge features below the fold, or someplace else where they can be easily found, but where they won’t create confusion.

What You Don’t Need

Regardless of the type of web space you’re creating or maintaining, there are a couple of features you simply don’t need. They tend to annoy and turn away more customers than anything else, and they don’t have any real value.

Flash intros may be one of the most annoying features on the internet. These introductions were a great way to introduce visitors to your site and showcase your creativity—ten years ago. These days, they’re highly annoying, especially if they can’t be turned off. Ditch them if you have them, and don’t even think about creating a new one.

Auto-play video or audio is nearly as annoying as a Flash intro. We’ve all encountered these from time to time—irritating and inexplicably loud clips of sound, video or both which launch automatically when we visit a site. If you’re like most, you frantically click until you can shut them up. Don’t force your visitors through the same annoying process—avoid auto-play like the plague.

Going Mobile

One last component of your site which can’t be ignored is mobile compatibility. While it’s not technically a ‘feature,’ it’s something you need to have in order to reach more customers and keep them happy. With the increasing numbers of site visitors using smartphones and tablets, mobile compatibility is swiftly becoming a must instead of a nice ‘extra.’ If your site isn’t easily viewable on mobile devices, you’re cutting yourself off from a huge demographic of potential visitors and customers. Choosing the right features is essential to the success of your site, so start your research today and begin building the best possible web space for your business!