Posts Tagged "location"

How Important Is Your Web Server’s Location?

Web space has a market in every country. The question is, should you purchase web hosting within your own country? Or are you better off getting it from one of the more established US-based providers?

Latency

Let’s start with the advantages of a local web server location. For you, at least, latency is going to be significantly lower than it is with out-of-country providers; after all, you’re sending signals a much shorter distance back and forth. That being said, it’s important not to overstate the significance of this. Modern broadband infrastructure has very low latency even across long distances. Unless you intend to run a demanding real-time service—for example, an online gaming server—latency isn’t that important.

Tech Support

What’s more important, though, is tech support. Any web host needs good, reliable tech support to be worth your money. Ideally, this should include live support. So there is a sizable advantage to having a host within your own country. Being in the same time zone prevents you from having to worry about the exact hours when live support is available, and having support in your native language can be extremely helpful.

All in all, though, you’re going to be better off looking at web space within the United States than at providers in most other nations.

Web Space in the United States

The US web hosting industry is much more mature than most others. These businesses have been operating for decades in some cases. There’s much more useful information available to you before you make a decision—you can consult years and years of customer reviews in order to figure out just how able they are to deliver on the features and performance that they promise.

Furthermore, the underlying broadband infrastructure in the US is relatively solid, and most of the large server farms are easily able to get more than enough bandwidth for their purposes. Other nations can vary in this respect, but generally they can’t produce the same results.

For English-speaking audiences, the largest proportion of your readers will likely be in the US anyway. This means that latency will be minimal for most of your intended users.

For non-English-speaking audiences, it depends on your language. For example, the US has a decent Spanish-speaking population and is relatively close to several Spanish-speaking countries, so having a US web server location isn’t bad for a website targeted at Spanish speakers. German, on the other hand, isn’t nearly as prevalent in the geographic region, so latency will be higher for most of your target audience. Again, though, latency only really matters with the most finicky of real-time services, so keep that in mind.

Conclusion

In the end, if you want to serve a non-English-speaking region and require live tech support in your native language—or intend to run real-time services which are hindered by latency—you’re best served by a local hosting provider. But otherwise, US-based hosts provide superior speeds, and have already worked out kinks that competitors in other nations are still figuring out. Just make sure that you select an established, reliable web host with good technical support.