Posts Tagged "customers"

Taking Your Web Business to the Real-World

Businesses which are solely online have become increasingly more common. If you own this type of business, you already know just how convenient they are for owners and customers alike. However, there is another dimension you may not have considered—the real-world connection. Here, we’ll review how and why bringing your product real-world will benefit your online sales.

Start Small

There’s no reason to overwhelm yourself with a massive convention in your first real-world sales attempt. In fact, trying to take on one of these huge sales can actually be a recipe for disaster. Most small business owners simply aren’t prepared for sales on such a large scale, even if they’ve been selling online for years. Instead, start small by checking out sales in your local area.

Nearly every product and service can find an appropriate local outlet. If you’re a crafter, there are many craft fairs at churches, community centers and fairs. The more digitally-inclined can also find local venues—most major cities have their own, smaller version of the big, nationally-known conventions. Graphic arts and other techno-skills are ideally suited for these smaller conventions.

Bloggers may feel that their options are more limited, but in reality, nothing could be further from the truth. Whatever your web space subject matter might be, there is a show, convention or fair which caters to your topic. Food bloggers can visit a variety of locations, such as farmer’s markets, cooking schools and organic homesteads. Fashion bloggers can seek out up-and-coming designers in their area. Tech bloggers can visit local conventions and find the latest and greatest local innovations. In short, there is an endless supply of potential real-world topics for every blogger, most of which are only a short drive from home.

The Main Benefit: Personal Connections

Regardless of what your online business might be, the main benefit of going real-world is the unique chance to connect personally with your customer base. People are more likely to purchase a product which they’ve had a chance to try out in person. Once they’ve met you and seen what you have to offer, they’re also more likely to feel confident trying out new products and services via your web space. Our top picks give you plenty of options on how to link real-world featured products to your site and increase those sales figures.

It’s easy to fall into the trap of believing that real-world connections are becoming outdated in today’s society. While online shopping is hugely popular, connecting personally is a basic human instinct which will never go away. By meeting and impressing your client base in the real world, your online sales and traffic will reap the benefits. For most online small business owners, the time spent at these events is well worth it, and repaid several times over in online sales and traffic volume.

Getting Started

If the idea of taking your online business makes you nervous, you’re not alone. Thankfully, there’s no need to jump in all at once. Your web space will benefit from even a short visit to a farmer’s market, tech convention or fashion show. You’ll become more familiar with what works—and what doesn’t—with your target market, which is the ultimate marketing tool. Before you plan to actually sell or blog about a ‘field trip,’ take one on your own and soak up the atmosphere. Talk with vendors and customers, see what’s offered for sale, and evaluate how your own product or service stacks up. The knowledge you take away from just one event will translate into increased sales and traffic if applied properly, so get out there and start making connections!

How to Keep Visitors Returning to Your Site

If you follow some basic ‘getting started’ guidelines, your web space will attract visitors in several different ways. While attracting customers is definitely a huge component of your success, retaining those customers is equally important. Here, we’ll review some simple strategies for visitor retention.

Keep it Fresh

Nobody likes returning to a web space to find the exact same content they viewed on their last visit. It sends an unprofessional message, which is the last thing you want to convey. To prevent this, simply keep things updated. If you host a blog, make posts on a regular—and frequent—schedule. Respond to visitor comments and questions as quickly as possible. Upload new pictures regularly, even if they’re as simple as the front of your restaurant in different seasons. Regularly updated content sends the message that you are a thriving, bustling business—even if you’re just getting started.

Keep it Attractive

Eye appeal is huge in the world of online business, and your web space needs to compete. Invest the time and money in creating a web space which is fun to look at, right down to the backgrounds and text fonts. Use as many pictures as is appropriate, ensuring that they are of the highest quality. Today, your phone and a free photo-editing app can produce a professional-quality picture, so there’s no excuse for fuzzy, blurry or poorly structured shots. In addition, update those photos on a regular basis to give visitors something new to look at each time they return.

Keep it Personal

Nobody likes doing business with a nameless, faceless corporation—this is why the world of commerce is trending backward and returning to small businesses. Take full advantage of this trend and connect personally with your visitors in every possible manner. Choose the interactive features which best suit your business and maintain them properly. Respond to comments and questions quickly and professionally. If at all possible, take your business real-world, advertise this event on your web space and connect with your customers in person. Anything you can do to connect personally will foster new customer connections and enhance existing ones, so put yourself out there!

Keep it Exciting

One of the most time-honored methods of attracting and enhancing customer relations is a contest. You can offer contests to your visitors in a number of ways. Bloggers can offer the chance for a visitor’s own writing to be featured. Service providers can offer a small service for free. Crafters, product-centered bloggers and restaurant owners can offer a free lunch, beauty product bundle or gift package. Contest options truly are limitless, so don’t be afraid to get creative. You can offer your prizes in a traditional random-draw scenario, as a reward for the best answer to a posed question, or in any manner which complements your unique business. Viewers—even those who haven’t entered your contest—will keep returning to view new entries and, eventually, see who won the prize!

Conclusion

Return business is the foundation of any successful web space. Visitors who stop by once and never come back aren’t going to do anything for your bottom line, so make it your mission to keep them coming back for more. Check out our highest recommendation today for hosting plans loaded with affordable and retention-minded features!