Posts Tagged "buy web space"

Why Your Small Business Needs Web Space

When many small business owners take their first steps into realizing their dreams, web space is the last thing on their minds. This is understandable, but it’s also a huge mistake. Here, we’ll address why you need web space and what that site will ultimately do for you.

Real World vs. Online

A common misconception among new small business owners is that their restaurant, store or other real-world place of business will be all they need to establish themselves. Unfortunately, the days when this was true are long gone. In today’s world, where consumers can do virtually anything online, the lack of an internet presence can be a huge disadvantage. The online community has become part of the ‘real world,’ and your business needs to be a part of that world.

Consumer Trust

Years ago, it was considered a big red flag if a company did not have a phone number displayed someplace in their storefront, catalog or on their product. This displayed a lack of openness, and made many customers wary of trusting the company.

These days, the lack of a web space has precisely the same effect. Imagine that your friend stumbles across a brand-new restaurant, has an incredible dining experience and tells you about their discovery.  You’ll almost certainly look the restaurant up online. You may just be seeking directions, but there’s a good chance you’ll also want to read reviews and the menu. You’ll also be expecting, consciously or not, a few photos of the restaurant and perhaps the proprietor.

What if you found nothing? No website, no pictures, not even a Facebook page. How would you feel about trying out this new restaurant? If you’re like many diners, you might feel a bit wary, wondering precisely why there is no internet ‘evidence’ of this restaurant. Is it dodging a health-code violation from another area? In all likelihood, you would pass up the chance to check it out, sticking with a dining establishment you either know or can check out online in advance.

This pattern of thinking is true for virtually all types of businesses. Consumers have come to equate web space with a certain level of credibility. Given the simplicity of setting up a basic web page, there is no excuse for losing potential customers over the lack of a website. Browsing our recommended hosts will give you an idea of just how much a well-structured website can do for your business.

Consumer Convenience

In addition to trust, consumers greatly appreciate the extra level of convenience which a well-planned website can offer. In the case of a restaurant, they can read through the menu before they leave the house and, if necessary, make reservations online to save time. Other businesses can save customers time by offering e-commerce options, allowing them to purchase goods and services from the comfort of their own homes. These simple conveniences are huge when it comes to fostering a good relationship with consumers. As a society, we’ve become accustomed to the ease and convenience of online shopping, and no small business can afford to deny that convenience to their customers, would-be or otherwise.

Conclusion

Regardless of how small or new your business may be, you need web space. It adds to your credibility, fosters consumer trust and makes it more convenient for consumers to purchase from you. Social media sites are great additions to a business, but they can’t replace the reliable, trustworthy impression which a stand-alone website can create. Get started today. Our comparison tool is a great place to begin.

 

How to Choose a Web Space Provider

As a small business owner, you already know that jumping into a big business decision without proper groundwork is a bad idea. You’ve probably put a great deal of time and effort into other aspects of your business, so why should your web space be any different? These principles apply to every type of web space, including bloggers and other non-business sites. Here, we’ll review the most common rookie mistakes, as well as easy ways to avoid the hassle. Choosing one of our top recommendations can eliminate many of these mistakes from the beginning.

Shop Around

We shop for bargains everywhere…don’t make the common mistake of jumping on board with the first web space package you stumble across. This happens so often because many of us simply lack a background in tech knowledge. While you don’t need an IT degree to purchase a sensible web space package, you do need to take a bit of time to comparison-shop. Even if the first package you find does happen to be a great deal, resist the urge to purchase. The package will still be there after you’ve shopped around a bit.

Research your options just like you would research before any large purchase. Compare basic features and their prices, along with the more uncommon features you feel will benefit your web space. There’s no magic number when it comes to comparison shopping, but it’s a good idea to review at least three to five companies before making a decision.

Choosing the Best Features

A big part of creating the best possible web space for your business is choosing the right features. There are tons of site features available to you, from common to downright strange. Knowing which features will best benefit your business is key to making smart purchasing decisions.

You can start researching this step by visiting sites which offer similar products or services to your own. Bloggers can approach it in much the same way; visit and study blogs which you enjoy, find entertaining and visually appealing.

Study all these sites, taking the best features from each. Think about how each feature will benefit your visitors, and how it will generate more business or traffic. In addition, think about cost and maintenance. A great feature which is never updated or maintained won’t draw visitors—it’ll drive them away.

For those just starting out, it’s best to start small. Begin with a web space package which isn’t quite bare-bones, but doesn’t pile on the extras either. These mid-level packages give you room to grow without overwhelming you with maintenance tasks and higher costs.

Preparation is Key

Before your web space goes ‘live,’ it should be tested, re-tested and tested several more times. Test every single feature, using a variety of devices, browsers and platforms. In short, ensure that each and every potential visitor will be able to take full advantage of every feature. Once you’re up and running, this thorough testing should be carried out on a regular basis to keep up with updates and fixes. Properly maintaining your web space does require a bit of dedication on your part, but the increased business and visitor traffic you see will be well worth the effort. If your site is live and hasn’t been thoroughly tested, now’s the time!

Free and Low-Cost Web Design Options

Strapped for cash? You’re not alone. In fact, a low budget is the most universally familiar obstacle to small business owners. There are many ways to safely cut costs when setting up your web space, and finding less-costly web design options falls into this category. Here, we’ll take a look at the best ways to approach low-cost web design while maintaining a polished, professional appearance.

Free Options

There are two main free options available to you—an unpaid worker and a ready-made design built into a web space package you’re already purchasing. As with any budget option, there are disadvantages and advantages to both options.

Going with a ready-made design for your web space is a reliable option. Keep in mind, however, that a creativity-based business can suffer from an obviously-stock template. If, for example, you are a painter selling canvases online, customers will be a bit confused by a standard, boring web space design. Thankfully, there are many excellent bundled designs to be found via our top hosting picks. These designs are included in your purchase price, but still offer customizable and exciting visual options.

Your next free option is to find a skilled designer who’s just starting out. They are rather easy to find if you look in the right places—college campuses are a great place to begin. Place ads on the bulletin boards—real-world and online—of some local colleges and universities. You’ll probably receive more than a few offers, which gives you a nice selection. Just be sure to check the work over very carefully before it ‘goes live’ on your web space. Taking advantage of a fellow start-up is never good business, so be sure to use the barter system—offer a gift card, discount code or even profit-sharing potential in exchange for services.

Low-Cost Options

The most readily available low-cost web space design options are, essentially, enhanced versions of free options. You can find a great deal of customizable, yet ready-made, web space designs available through many different platforms. Many of these options can be customized to the point that they are unrecognizable as ready-made designs, lending your site that all-important air of creativity.

Another low-cost option involves seeking out a talented, yet undiscovered, individual or company. These individuals are in the same boat as you—just getting started. Services can often be obtained at a significantly reduced cost, or through bartering. Just be careful to pay fairly; after all, your business is worth a reasonable investment.

For a world of attractive, professional-looking templates which don’t require an IT degree to set up, visit sites such as ThemeForest. Even those brand-new to the world of web design can customize beautiful designs with just a few clicks!

Safety Comes First

Glitches can occur when utilizing the services of a less-than-professional individual or company. However, there’s no reason to get paranoid.

In order to keep costs down and stay sane, have your web space checked over by an internet safety professional before it goes live. This can usually be done at a very reasonable cost, and very quickly. This is a step best left to professionals backed by a well-regarded company. The money you spend is an investment in your and your customers’ safety—well worth every penny.

The Bottom Line

With so many low- and no-cost options out there, finding the right one for you should be an easy task. However, keep in mind that a professionally designed web space is your ultimate goal. These sites are easy to spot, and they immediately foster a sense of consumer trust. They cost more but, ultimately, that cost is neutralized by increased traffic and sales. Check out our best budget-friendly picks and start building your best site right away!

How to Keep Visitors Returning to Your Site

If you follow some basic ‘getting started’ guidelines, your web space will attract visitors in several different ways. While attracting customers is definitely a huge component of your success, retaining those customers is equally important. Here, we’ll review some simple strategies for visitor retention.

Keep it Fresh

Nobody likes returning to a web space to find the exact same content they viewed on their last visit. It sends an unprofessional message, which is the last thing you want to convey. To prevent this, simply keep things updated. If you host a blog, make posts on a regular—and frequent—schedule. Respond to visitor comments and questions as quickly as possible. Upload new pictures regularly, even if they’re as simple as the front of your restaurant in different seasons. Regularly updated content sends the message that you are a thriving, bustling business—even if you’re just getting started.

Keep it Attractive

Eye appeal is huge in the world of online business, and your web space needs to compete. Invest the time and money in creating a web space which is fun to look at, right down to the backgrounds and text fonts. Use as many pictures as is appropriate, ensuring that they are of the highest quality. Today, your phone and a free photo-editing app can produce a professional-quality picture, so there’s no excuse for fuzzy, blurry or poorly structured shots. In addition, update those photos on a regular basis to give visitors something new to look at each time they return.

Keep it Personal

Nobody likes doing business with a nameless, faceless corporation—this is why the world of commerce is trending backward and returning to small businesses. Take full advantage of this trend and connect personally with your visitors in every possible manner. Choose the interactive features which best suit your business and maintain them properly. Respond to comments and questions quickly and professionally. If at all possible, take your business real-world, advertise this event on your web space and connect with your customers in person. Anything you can do to connect personally will foster new customer connections and enhance existing ones, so put yourself out there!

Keep it Exciting

One of the most time-honored methods of attracting and enhancing customer relations is a contest. You can offer contests to your visitors in a number of ways. Bloggers can offer the chance for a visitor’s own writing to be featured. Service providers can offer a small service for free. Crafters, product-centered bloggers and restaurant owners can offer a free lunch, beauty product bundle or gift package. Contest options truly are limitless, so don’t be afraid to get creative. You can offer your prizes in a traditional random-draw scenario, as a reward for the best answer to a posed question, or in any manner which complements your unique business. Viewers—even those who haven’t entered your contest—will keep returning to view new entries and, eventually, see who won the prize!

Conclusion

Return business is the foundation of any successful web space. Visitors who stop by once and never come back aren’t going to do anything for your bottom line, so make it your mission to keep them coming back for more. Check out our highest recommendation today for hosting plans loaded with affordable and retention-minded features!

Is Facebook Enough for Your Small Business?

Facebook, Twitter, Instagram, Pinterest and YouTube are websites familiar to virtually everybody. In addition, they’re completely free of charge. While this makes them very attractive to cash-strapped small business owners seeking to create web space, there are some very important points to consider. Here, we’ll discuss precisely what social media sites can, and can’t, do for your small business.

Enough is Not Enough

The first basic mistake in assuming that a social media presence is ‘enough’ for your small business is the concept of settling for ‘enough.’ Your business is your baby, your dream, your ambition. Do you really want to settle for ‘enough?’ While your business may not be ready for a completely interactive, visually stunning website which rivals those of major, nationally-known companies, it deserves more than ‘enough.’ Even our budget picks can deliver highly professional and traffic-generating sites, so there’s no excuse to linger on social media.

Consider Your Image

Social media sites are attractive for many reasons, one of the largest being their cost—nothing. However, this also means that social media is literally teeming with pages and accounts. The public perception of social media sites varies widely from one individual to the next. Although your Facebook page may be leaps and bounds ahead in terms of content and quality, it’s still a Facebook page, just like your best friend’s tenth-grade daughter maintains.

Taking Full Advantage

This is not to say that social media doesn’t have its place. In fact, social media can be an incredibly powerful and positive tool for your small business. It’s all in how you utilize the resource. Facebook is an excellent platform for many different types of marketing, from posting photos to hosting contests to keeping fans abreast of the latest developments. Twitter and Instagram are excellent for keeping customers in-the-know without bogging them down with an overload of information; they’re also great for keeping your business fresh in the minds of consumers. Pinterest, with its photo-showcase potential, can be a truly powerful way to show off the best of your visual assets. Think up creative themes for boards and view them as a way to entertain and inform your consumers.

Perhaps the most important thing to remember when maintaining a social media presence for your business is to remain professional. If you have personal accounts, keep them entirely separate from your business web space. You may adore pop music, but some of your customers may not, and seeing a long line of Gaga and Bieber attached to your page can look unprofessional. When using your business accounts, keep things professional, including views, likes, links and every other type of virtual ‘trail.’

The Next Step

As wonderful as social media sites are, they simply can’t replace the solid, trustworthy impression of a stand-alone website. Anybody can create a social media page or account—a stand-alone web space shows that you’re serious about, and dedicated to, your business and your customers.

Build your website using the same themes you’ve picked up from using social media networks. Keep things interesting, interactive and engaging. Update the content of your site regularly to keep it from falling into the dreaded ‘dead’ category.

At the same time, maintain your social media presence with the same level of dedication. Social media is not enough for your small business, but it’s a completely cost-free tool which no small business owner can afford to ignore. A great way to set your social media pages apart from the rest is to link them back to your website. This can be done in a variety of ways, and for a variety of reasons. Choose the methods which best complement the type of business you’re in, and remember to keep things professional. Get started today by browsing our recommendations, and rise above the social media crowd!