Posts Tagged "business"

Do You Really Need E-Commerce?

E-Commerce, for many online sellers, is somewhat like the last frontier. You want to offer the service, you think you’re ready, but something keeps holding you back. What if you make a mistake? What if something goes wrong? What if…what if…?

This type of thinking, although common, is ultimately bad for business. Your web space deserves all the time and attention you can give it, and your customers deserve the utmost in convenience. In short, if you’re selling products, you do need e-commerce. Here, we’ll review the best ways to get started and the benefits your customers will enjoy.

Start with Existing Marketplaces

For the truly commerce-phobic, sites which incorporate e-commerce are an excellent way to become familiar with selling online. Etsy, which is dedicated to handmade and vintage products, is a great example. Through these sites, you can become familiar with the process of handling credit card and PayPal orders. After a while, once you feel more confident, you can move up to offering e-commerce in your own personal web space.

Choose a Trusted Platform or Software

There are several reliable and trustworthy selling platforms out there, each backed by a reputable security guarantee. These are your choices—don’t be tempted to cut costs by choosing an unknown provider. When dealing with customers’ money, safety is key. Your web space needs to be a safe place for customers to shop, and a cut-rate e-commerce provider is a very dangerous way to save a few bucks.

Make It Convenient

In the past, you’ve probably found a product or service online, only to find that you can’t purchase it. Frustrating, right? Don’t let your customers go through this—they’re likely to end up becoming somebody else’s customers.

Convenience is huge when it comes to online shopping, and a checkout right on your web space is the most convenient option. While some online sellers start by offering products through a larger site such as Amazon, keep in mind that this also automatically places other products in front of your customers. Start small if you must, but keep your own e-commerce web space as your ultimate goal. In today’s society, where we’ve all been conditioned to expect service at a single click, your customers will appreciate the effort.

Show Your Accepted Payment Methods

Whether it’s actually true or not, seeing a verified, familiar e-commerce checkout logo on a web space automatically instills a level of trust in customers. Seeing that your web space will accept their credit card or PayPal lets them know that you’re serious about your business, and have taken the steps to ensure a speedy, convenient checkout experience. This speaks volumes about your reliability as a seller, and nearly always leads to increased sales.

If you’re on an extremely tight budget, you may want to begin by accepting only PayPal. This is low-cost in nearly every scenario, and is quickly becoming one of the most trusted forms of e-commerce. Once the increased sales start rolling in, you’ll have enough extra cash to advance your e-commerce into having your own credit card merchant account. In the meantime, however, your customers will still feel an increased level of trust at seeing an e-commerce name they know related to your web space.

Look Professional

There are a few major, nationally-known sites which simply do not offer e-commerce. This is common in the worlds of haute couture, for example. However, these sites can afford to avoid e-commerce because they are so well known. For most small businesses, this level of name recognition is still years into the future.

In order to appear as professional as possible, e-commerce is a must. Regardless of how detailed your product or service descriptions, or how beautiful your photographs, customers will feel they’re dealing with an amateur if they can’t purchase via your own web space.

Conclusion

Although it can be daunting at first, e-commerce is a true must for any serious business-related web space. Not only will it make purchasing more convenient for your customers, but it will lend your site an air of professionalism and consumer trust which can’t be found through any other site component. Want to get started today? Check out these hosts, all of which let you install an e-commerce system with a few clicks!